Highlights
Aim of the Project
The aim of the individual assignment is to gain an understanding of the participating firm’s business applying the recommended concepts and demonstrate that in the form of a written report.
Assessment Description
Individual Assignment contributes 30% to the total assessment. You are required to apply Business
Model Canvas to your client and write a report that will explore the following aspects:
Report Structure
1. Introduction – which must include objective of your report, what you will be achieving towards the end and state the structure of the report.
2. Description of your client’s business - clarity of application of Business Model Canvas to the Client Company:
a. Value Proposition
b. Customer Segment
c. Customer Relationship
d. Channels
e. Key Partners
f. Key Activities
g. Resources
h. Revenue Stream
i. Cost Structure
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