Customer Value - Explored Created Communicated India's e-commerce Market Assignment

Assignment Task

Questions

1. Customers always seek to maximize value from every purchase. They will buy from the firm that they perceive to offer the highest customer-delivered value (difference between total customer benefits and total customer cost). Explain with reference to the given case.

2. Explain the value delivery process which involves the exploration, creation, communication and delivery of superior value to the customer. (With the help of any example covered in the case)

3. Market oriented strategic planning by Flipkart enabled it in staying in sync and relevant to the changing market opportunities. Explain.

4. In the light of the case explain the Porter's value chain and its key activities and how it has helped Flipkart to bring cost efficiencies and create value in a specific business.

5. Continuous value enhancement for the customer is the new goal of every marketer to differentiate and stay ahead on the curve. Lay down in detail the various value enhancing initiatives being taken by different players in the e-commerce segment.

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