Data and Data-Driven Management Assignment

Assignment Task

The students will be introduced to a fictional company that wants to analyse a management problem using data analytics. Students will analyse a dataset and visualise the current performance of the company. Each student will be issued with a unique variation of a simulated dataset.

Students are required to write a report to the Board of Directors demonstrating their ability to analyse, visualise, and evaluate a performance management problem. The report should propose a performance dashboard and include visualisations that lead to recommendations.

The report should be structured as follows:

• An executive summary- please review the structure of the executive summary on the unit’s Brightspace pages.

• An introduction of the background of the business question - you can use references here, but references are not required.

• A description of the data preparation, including:

  • data restrictions - the rows you deleted,

  • variable definition - adjustments to the columns or data transformations,

  • a table with the variable definition of all variables used in the visualisations.

• Data visualisation and descriptive statistics: use figures and descriptive statistics tables to develop a data story.

• Recommendations for actions based on the analysis including:

  • managerial consequences for customer dissatisfaction

  • quality of the analysis

• An appendix with the performance dashboard including key descriptive numbers and key figures

Description of the data

You are commissioned to analyse the parcel orders of a prominent online retailer and derive recommendations for actions to improve a key performance target for the organisation. In addition, you should provide a dashboard based on your analysis. The dashboard should be calibrated on the provided historical data.

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