Data Collection Methods And Primary Data vs Secondary Data - IT/Computer Science Assignment Help

Assignment Task

1. Primary Data vs Secondary Data

Data collection technique can be grouped into two categories:

1. Primary Data Collection:

Data collected for the first time by the researcher themselves.

2. Secondary Data Collection:

Researcher uses the data for his/her research and that data has been collected or produced already by others.

Note: Primary and Secondary data can make use of qualitative or quantitative techniques

• Quantitative 

Research that looks to explain the behaviour between variables. E.g. 

Is there a positive relation between turnover intention and organisational commitment?

• Qualitative

Research that looks into exploring deeper social context. 

e.g. What drives turnover intention in an organisation? 

• Mixed Method

Research that has both qualitative and quantitative methodologies

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