Data Visualisation Empowering Business with Effective Assignment

Assignment Task

Introduction

You will act as a freelance data visualization specialist for your course project. You will have a client ask for your help to answer their key business needs or questions using a data set that they have provided. You will need to create visualizations from this data set to satisfy their needs.

Client

Your client is a landscaping company based in St. John’s. The company offers a variety of landscaping services, and accepts work from residential and commercial customers in the St. John’s metropolitan area.

They have provided you with three data sets (landscaping.csv, employees.csv and calendar.csv) containing information on all the landscaping jobs they completed through Spring to Fall 2022. The landscaping data set contains information on each job, such as service type, initial request date by the customer, date on which work started and was completed, as well as information on the customer. The employee data set contains the hourly wages of each employee. The calendar data set contains the job that each employee was working on each day.

The company’s broad goal is to answer the question, “How can our company be improved?”

Project Overview

Using the provided data set, you will need to explore the data to find the interesting stories contained within that address the broad goal. This is a broad goal. The client’s question can be answered in multiple possible contexts. For example, improvement of the company may be considered in terms of revenue or quality of work.

You must identify two sub-goals within the data that you plan to convey to your client. These, along with the broad goal, provide the underlying motivations for the visualizations that you will create. Each should be a more specific interpretation of the broad goal. The sub-goals could be in the form of a statement or question.

You will deliver 4 visualizations to your client. These should relate to the main goal or the specific sub- goals that you have identified. Of the 4 visualizations, there must be:

• explanatory visualization,
• exploratory visualization,
• interactive visualization, and
• visualization that contains derived data types

Each visualization may contain more than one of the above elements, but all 4 of the above elements must be represented at least once in your set of visualizations. For example, you could create 2 explanatory visualizations using derived data, 1 explanatory visualization with interactive elements, and 1 exploratory visualization.

Furthermore, of your 4 visualizations, there needs to be at least 3 different standard types of visualizations (e.g., bar plot, scatter plot, etc). That is, you will need to create a diversity of visualization types. For example, do not include 3 histograms in your set of visualizations, although it would be acceptable to have 2 histograms, a heat map, and a box plot.

Project Proposal

Submit a proposal to your client outlining the two sub-goals you have identified and at least 2 initial visualizations you have made as part of your exploration of the data. These initial visualizations do not need to be finished products. They only need to be functional, in terms of labelling, appropriateness of plot type for the data, and correctness of any data manipulation required to generate the visualization. Fine-tuning their visual appeal can come in later stages of the project.

Describe the purpose of each initial visualization and how each is connected to the main goal or your sub- goals. Describe your planned next steps for your project. These next steps should describe two out of three of the following areas: any deeper exploration of the data that you expect to accomplish, any refinements to the current visualizations that you intend to make, and/or additional visualizations that you envision creating for the final product.

Your proposal should be submitted as a .pdf with standard 8.5 × 11 size (US Letter). This is your initial proposal to your client, and should look professional. Include your name(s). Text should be 12 pt font size. A maximum of 2 pages is allowed. Proposals will be graded on their:

• Length of proposal (2 pages or less).
• Formatting and overall visual appeal of the
• Identified sub-goals.
• Functionality of the two initial
• Described purpose of each
• Planned next steps for the

Project Checkpoint

Submit in-progress versions of your 4 visualizations for review by your client. At least 1 visualization should be complete in terms of its final composition and finishing touches. The remaining 3 visualizations may be initial drafts, similar to the draft visualizations submitted for the proposal.

Label each of the 4 visualizations as either explanatory or exploratory. If it is explanatory, write the interpretation the visualization is intended to convey. What is the takeaway message the viewer should understand from this visualization? If it is exploratory, write two inquiries that you anticipate your viewer might explore.

Submit your project checkpoint as a .pdf with standard 8.5 × 11 size (US Letter). The pdf need only contain your 4 visualizations along with accompanying explanations. Include your name(s). Text should be 12 pt font size.

Your project checkpoint will be graded according to:

• Exploratory and explanatory descriptions to each (3%)
• Diversity of visualization At least 3 standard visualization types are expected. (2%)
• Functionality of the 3 draft (3%)
• Final product visualization
  • Elements of style, such as colour, annotations, and spatial (1%)
  • Choices on angle, frame and focus of the (1%)

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