Highlights
Assessment Description
Business problem: Sports Analytics
The European Football (Soccer) competition is big business! Teams compete with each other for the top spot on the league table. As a business, each team is listed on the stock market and thus you can buy shares in teams and follow the team’s market value in real-time. Increases in market value attracts members, sports gamblers, corporate sponsorship, as well as other financial and social rewards. Key performance indicators (KPIs) of team market value are variables such as number of times
the team play during the season, number of wins, and the combination of players (since each of them also have a market value). The real-time market value of the top premier league soccer players can be found on particular football websites, e.g. transfermarkt.com. These, in turn, influence player transfer value each season.
Business Question: Which variables (as KPIs) correlate with or combine to contribute to the market value of particular players and therefore the entire team’s value? Which team level KPIs appear to be most important in market value? Your dashboard and interpretation should illustrate the KPIs and relationships between them and market value at team and player level. Data set:
• You will be provided with data on individual players in English, Spanish, French, German & Italian Premier league soccer teams at the beginning of week 11.
• You will also be given a link to find individual player market value
• You will be allocated a team to focus on by your lecturer and will have to search various stock market pages (Yahoo finance, etc.) yourself to find the market value of that team. Original Source: (Santos will allocate the teams across all students and issue the player data and links near to the assessment)
• File content: There are 60 variables per player enabling you to do team level and player level analysis and comparisons
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