Highlights
Assessment Description
In order to synthesise what you have learnt throughout you Analytics degree you need to submit an industry research report. This report needs to:
1. Outline a business industry problem that can be addressed through data analytics
2. Apply descriptive and predictive analytics techniques to the business problem
3. Provide recommendations addressing the business problem with reference to by data visualisations and outputs
4. Communicate these recommendations to a diverse audience made up of both analytics and business professionals within the report
Assessment Instructions
In your report please follow the below structure.
• Dot point summary of business problem and data-driven recommendations
• Provide industry background
• Outline a contemporary business problem in this industry
• Argue why solving this problem is important to the industry
• Justify how data can be used to provide actionable insights and solutions
• Describe the data source and its relevance
• Outline the applicability of descriptive and predictive analytics techniques to this data in the context of the business problem
• Briefly describe how the data was cleansed, prepared and mined (provide one supporting file to demonstrate this process)
• Describe the data analytics methodology and your rationale for choosing it
• Provide an Appendix with additional detail of the methodology
• Visualise descriptive and predictive analytics insights
• Evaluate the significance of the visuals for addressing the business problem
• Reflect on the efficacy of the techniques/software used
• Provide recommendations to address the business problem with reference to data visualisations and outputs
• Effectively communicate the data insights to a diverse audience
• Reflect on the limitations of the data and analytics technique
• Evaluate the role of data analytics in addressing this business problem
• Suggest further data analytics techniques, technologies and plans which may address the business problem in the future
• Outline the privacy, legal, security and ethical considerations relevant to the data analysis
• Reflect on the accuracy and transparency of your visualisations
• Recommend how data ethics needs to be considered if using further analytics technologies and data to address this business problem
• In your view, how has this project contributed to you satisfying the course learning outcomes for the KBS analytics program?
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