The David Fleay Wildlife Park (DFWP) - Marketing Assignment

Internal Code: MAS6578

Marketing Assignment:

The David Fleay Wildlife Park (DFWP) is a valuable and long-established visitor attraction and community facility which has been enjoyed by international, interstate and intrastate visitors over the years, but as is the case for all visitor facilities, it is subject to an increasingly competitive marketplace and must continue to plan strategically, innovate and invest in order to flourish. The master planning process being led by the Department of National Parks, Recreation, Sports and Racing (NPRSR) is a key opportunity to refocus the Park, providing it with a clear and agreed vision that will guide it to a sustainable future where its assets contribute fully to both the visitor economy and local community. The DFWP Master Plan project is a priority of the Queensland Government in delivering its commitment to improving access to national parks for sustainable ecotourism and outdoor recreation, and support growth of Queensland’s tourism industry. DFWP is considered to have significant potential as a gateway visitor centre, which showcases the State’s national parks and nature-based assets, and the Queensland Government’s conservation work and priorities. This draft concept master plan for DFWP has been developed in close consultation with NPRSR and key stakeholders and will be further informed via feedback from public consultation, in order to develop a shared vision for the Park’s future.