Highlights
Course Learning Outcomes
LO1. Use planning and problem-solving techniques in marketing to enable innovation and organisational change.
LO2. Analyse the impact of internal environments on marketing processes for an entity.
LO3. Analyse the impact of external environmental factors on marketing processes for an entity.
LO4. Use appropriate strategies to identify and plan marketing opportunities
Graduate Profile Outcomes
GPO2: Core technical knowledge and skills Contribute in operational contexts to innovation and organisational change within a business entity.
GPO8: Core business environment Analyse the impact of internal and external environments on entities.
GPO5: Core cognitive skills Apply problem-solving and decision-making in operational contexts for efficient and effective performance of the entity.
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