DBN509: Operations Management - Efficient and Effective Performance - Management Assignment Help

Assignment Task:

Learning Outcome

LO1: Identify operational issues and challenges relating to quality and performance within an entity. 
LO2: Consider a range of techniques to apply for continuous improvement for efficient and affective performance of the entity.

General Instructions: 

1. Ensure your name, student ID, course and paper titles, the date of submission, and your tutor’s name are entered on the submission cover page.

2. “APA” 6th edition referencing and citation must be used. 

3. Instances of academic dishonesty (e.g. plagiarism) will not be tolerated and will be subject to disciplinary action. 

4. By the due date, a soft copy of your assignment must be submitted on Turnitin and a hard copy must be submitted using the assessment drop box.

5. An appropriate standard of English is expected. Language errors that impede communication will result in lower marks. 

6. Your assignment should be typed and labelled with question numbers. Staple/bind, and put your name and ID on each page in footer.

Case Study: Fonterra – Rising up to the Sustainability challenge

Introduction

Fonterra is a $19.2 bn (Figure 1) dairy co-operative owned by 10,000 farmer shareholders in New Zealand. Pasture-fed dairying has a long history in New Zealand with our farmers closely connected to the natural environment and their rural communities. As New Zealand’s largest business, and the world’s largest processor and exporter of dairy products, our high-quality dairy ingredients and branded dairy products are consumed in over 100 countries around the globe. Fonterra’s farmers are at the forefront of sustainable farming (for example, low greenhouse gas emissions per litre of milk collected) but that is not enough for ourselves or our New Zealand stakeholders. New Zealanders value their natural environment highly and they expect Fonterra and our farmer shareholders to continue to strive towards the highest standards of sustainability. Fonterra aims to be a true global leader in sustainable dairy nutrition and this will require them to produce high-quality dairy nutrition within an environment that meets the expectations of New Zealand communities.

The Sustainability Challenge: Food is at the centre of many sustainability challenges facing the world. There is growing concern regarding global food security and nutrition with malnutrition impacting people in many ways. The global transformation required to meet these challenges will shape the future of food production.

1. Feeding a growing population

By 2050 the world’s population is projected to increase to 9.7 billion. This is expected to drive a 50 per cent increase in the demand for food.

2. Access to nutrition

Many people don’t have access to adequate nutrition. Around 792 million people are undernourished around the world.

3. Water quality and scarcity

Intensification of agriculture has contributed to declining water quality around the world, caused by run-off of nutrients. By 2030 it is projected that 40 per cent of water demand in the world won’t be met.

4. Limiting and adapting to climate change

The world’s food production systems must address emissions from agriculture. It is also likely that agricultural production will face significant disruption from changes to climates and increased variability in weather patterns.

5. Threatened biodiversity

Even with today’s agricultural practices, there is not enough additional agricultural land to meet the growing demand for food. Around the world the variety of plants, animals and micro-organisms, and the ecosystems they form, has decreased.

6. A public health crisis

The leading cause of death in most countries today is poor diets and lifestyles. About 1.9 billion adults are overweight or obese. New Zealand has the third highest prevalence rate of obesity in the OECD countries. 

7. Improvements in global land productivity have slowed down

Over the past century innovation has significantly increased productivity per hectare of land. However, these gains are slowing. Productivity growth per hectare is now less than one per cent each year.

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