DBPG200 - Digital Marketing - Management Assignment Help

Assignment Task

INTRODUCTION

This is an individual assignment which aligns with LO1 and LO2. It is designed to help students expand their theoretical knowledge about the fundamental principles of digital marketing and apply relevant theories & technical skills by 1) analysing the impact of technical, social, cultural trends along with legal and ethical regulations on a company’s digital marketing strategy and 2) evaluating the company’s existing digital presence through application of digital marketing audit, and 3) generating solutions to identified problems, e.g. a solution for a company that does not use email marketing.

Digital Audit Audit the company’s current digital marketing practices to:

1) understand if the current strategy aligns with the company’s marketing goals & objectives,

2) get insights into audience engagement and content performance across all channels,

3) evaluate the website traffic and the sources it comes from,

4) identify well-performing areas as well as gaps/problems in the strategy, and

5) identify trends that the company can use to modify its digital marketing strategies.

It is recommended to use the industry approved digital audit guides/templates selected for the assignment. Templates are available on Moodle. Supporting evidence (for example, screen shots of analysed data) should be provided in the assignment. Some supporting evidence, for example social media audit templates in Excel will be shared on Google drive

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