DDM708 - Content Marketing and Media - Content Marketing Tools & Techniques - Digital Marketing Assignment Help

Assignment Task

LEARNING OUTCOMES:
1. Investigate a range of content marketing tools & techniques used in Digital Marketing
2. Evaluate the principles behind high converting content
3. Develop a framework for the distribution of integrated digital content across platforms and channels to track and measure progress
4. Examine various content sources and future trends of content marketing
5. Evaluate online media platforms and channels and develop an integrated transactional content campaign
 

ASSIGNMENT WRITING REQUIREMENTS:
1. You must attempt all parts of this assignment.
2. Please read the Marking Guide to access detailed assessment requirements.
3. This assignment must be presented using Microsoft Word and a digital portfolio app.
4. You are required to source information from reliable, appropriate, and knowledgeable sources.
5. You must use APA 6th edition referencing style to cite and reference sources of others work that inform your ideas, concepts, principles, theories and practice in this assessment. Please note items 3 and 4 in the Student Declaration. Plagiarism is not tolerated at NZIE and will result in disciplinary action.

ASSESSMENT TASK:
This is an individual assessment and is intended to mirror the type of planning activity you would complete in a Content Marketing Manager role in a New Zealand business. You are a digital marketing consultant and you have accepted the job of creating Integrated Content Campaign for a company. Your task in this assessment is to create a portfolio that demonstrates you can create an Integrated Content Campaign that matches the company, its products or service and the client persona. Use the New Zealand company and the buyer persona you developed for Assessment one. These two components will be used to assess the suitability of your Integrated Content
Campaign. No marks are awarded or deducted for the choice of company or the buyer persona. Once complete, your Integrated Content Campaign will be developed through the following five blogs. Once complete, all five will be loaded into blogger.com.

Task 1: Write three separate blogs that accumulate into a Content Campaign.

Blog 1: Describe your product or service with the advertising plan developed in Assessment 1 in mind.

Blog 2: Investigate 5 examples of the latest content marketing tools and techniques (500 words) (LO1).

Blog 3: Examine 2 future trends in content marketing (300 words) (LO4). Blog 2 and 3 also need to be copied into word format and uploaded into Turnitin.

Task 2: Develop sponsored posts.

Blog 4: Develop an integrated transactional content campaign for your company. Your blog will address the buyer persona for the company as prepared earlier. The blog
will develop the following (LO3):
• A one-month calendar using Trello or another project management professional tool (Provide a screenshot or link to Trello account).
• 3 separate production timelines (one for image, video and infographic) (Provide a Screenshot).
• 3 separate resource plans (one for image, video and infographic) (Provide a Screenshot).
• An image, infographic and either a video or a storyboard of the video (Provide a Screenshot).

Blog 5: Take the content created in Blog 4 and develop and present 3 sponsored posts that reflect the goals (LO3) (Provide a Screenshot). The posts will articulate clearly the link between the buyer persona, the company and the product.

Question 1:
Evaluate your content based on what makes content highly shareable (LO2). Your evaluation will discuss the marketing platform and the content enable a highly transferable engagement between the buyer persona and the company.

Question 2:
Develop a plan to track and measure your campaign (LO3) (300 words). Your plan will be able to track and measure the performance of your campaign, introduce performance indicators, timeframes and milestones for individual products or service and the engagement of the buyer interaction with the campaign.

Task 3: Assemble the blog using blogger.com consisting of the 5 blogs. Once assembled and loaded into blogger.com, ensure that your tutor has access to it and inform your tutor that it is available by the submission deadline. Your tutor will mark your blog off blogger.com and make a pdf copy for moderation purposes.

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