Decision Making Process - Planning Report - Management Assignment Help

Assignment Task :

The task
For this individual assessment you will be ‘reverse engineering’ a completed advertisement to consider its cultural meaning and strategic imperatives. You will
select one advertisement from the list of available options: Assessment 3 advertisement options
Your textual analysis and planning report must focus on one of these advertisements – you are not able to choose an advertisement that is not included on this list. You must use the same advertisement for both parts of the assignment.
The assessment should show evidence of independent research – a minimum of six references are required. These references can be a mix of academic, trade and
journalistic source, but they must include at least three (3) scholarly peer-reviewed sources. Your work should reveal knowledge of theories and concepts discussed in
unit learning materials.

Part B: Planning Report (Strategic imperatives)

Research and write a 1200-word planning report that describes what you consider to be the strategic imperatives of your selected advertisement by providing insight into the following areas:

· Consumer behaviour – Describe the purchase decision-making process, engagement/involvement factors and consumer roles referring to relevant models discussed in learning materials

· Situation/environment factors – Based on your research, develop a bullet point PEEST analysis that responds to your research into relevant situational factors in the broader social and market environment

· Segmentation – Develop a segmentation table that describes at least four different segments that may exhibit demand for this product offering

· Target audience profile – Identify which segment (chosen from your segmentation table) would be the most profitable to target and write succinct narrative profile about this target audience

· Advertising effects – Identify the advertising objectives and effects you believe this advertisement has been developed to achieve

· Media mix choices – Based on your research, identify at least two other media vehicles that could be used to support the ‘big idea’ communicated in the advertisement; provide rationales for your choices

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