Decision Tree Analysis for Bank Marketing Campaigns Using R Assignment

Assignment Task

Scenario

You have been retained as a consultant for The Very Little Bank and Trust Company. It is about to embark on a marketing campaign to roll out a new certificate of deposit product. It wants you to provide the analytical guidance at each step of the way. This is a unique opportunity because most BI analysts are called in after everything is said and done and then must make do with whatever is there. So, the first thing you do is a review of the literature to see if anything similar has been done. Lo and behold, your efforts are rewarded. You discover a past BI effort that is similar. You decide to review it and practice on it to gain experience and insight.

Review the published paper. This paper will provide you with a roadmap of what some experienced BI analysts have encountered on their journeys.

You will need the following files.

1. Using R, conduct an exploratory data analysis of this data set. Based on this analysis, decide which input variables you will be using. You will need to create two documents: a technical summary of your work and a management summary of your work.
2. Decide which, if any, data transformations should be done.
3. Using R, conduct a decision tree analysis. Create a technical summary of your work.
4. Using R, conduct another analysis using a method of your choosing. Create a technical summary of your work.
5. Compare and contrast the resulting models suitable for your peers.
6. Prepare a non-technical summary of your results and recommendations suitable for your senior management. Prepare a single technical document describing and supporting your decisions.

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