Define the Incumbents and Challengers in Business - Assignment Help

Assignment Task:

Task:

Assessment Details: 
Choose an Incumbent (A company) that is struggling to survive in the market and a challenger (another company) that is successful in the market Comparing these two companies lin same sector), Write a report on "Why incumbents are being beaten by challengers in business?" with special focus on use of disruptive technologies by challengers for competitive advantage. Students should discuss in detail about why and how challengers are better than incumbents in utilising technological innovation for beating the incumbents. You must he able to identify and synthesise relevant information. You should examine and critically evaluate the most relevant, recent, and scholarly research on a topic. Write the report by following the structure: an introduction, a series of body paragraphs, and a conclusion. 

In this assessment. you will have to complete the following tasks: a. In the introduction, you will have to define the incumbents and challengers in business. Provide examples of incumbents and challengers and lustily your examples with relevant/logical arguments b In the body of the paragraphs, identify one incumbent and challenger in business of your choice and explain several reasons why incumbents are being beaten by challengers in detail. In other words, why challengers beat the incumbents. For this part of the assessments, you will have to study lecture materials provided in week 2, 3 and 4. In addition, you will have to conduct literature search from current and credible resources to explain the reasons for incumbents being beaten by challenger. You will have to explain the role of technological innovation including disruptive technologies and how these technological innovations have impacted these businesses (both incumbent and challenger). Discuss as many reasons as possible to support your argument by comparing incumbent and challenger of your choice. c. In concluding paragraph, you will have to summarise and link the arguments presented in the body to form sound and logical conclusions. 

For successful Completion of this assessment, yOu are required to study the material provided (lecture slides, tutorials, and reading materials). engage in the units activities, and in the class discussion. The prescribed textbook is the main reference along with the recommended reading. Students are expected to discuss their work with lecturer and to seek support in selecting incumbent and challenger of their choice 
 

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