Definitions of Marketing Report - Marketing Assignment Help

Assignment Task

You will produce a report about ‘what is marketing’, drawing from a variety of sources to reach your own conclusion. Your report will be in three main parts:

1. Definitions of marketing from interviewing three individuals, representing ‘public opinion’.

2. Definitions of marketing from two reputable academic or industry sources.

3. A synthesis section, where you will present your own definition.

Part 1: Public opinion

Marketing can mean different things to many people. People often define marketing according to who they are and how it is relevant to them.

Your task is to capture the opinions of three people and investigate why they said it. You will then create a profile of who made those opinions (a persona). To do this, you must interview three people with different characteristics. Please interview people with demographic profiles as different from each other possible, to get as much contrast as possible between the different point of views (e.g. different age groups, occupations, life situations)

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