Delta/Signal Corp. - Findings Internal Analysis - Management Assignment Help

Assignment Task:

Task:

Delta/Signal Corp.

“You know Brian, the shareholders will be watching your every move from here on out,” said Rachel Weber, chairman of the board at Delta/Signal Corporation and daughter of Louis Weber, who founded the Ohio-based automotive electrical supplier in 1992. “The stock keeps slipping, our 2012
revenues are far below two years ago, material and production costs keep going up, and we continue to lose market share to our competitors. [See Exhibit 1 for competitive summary and Exhibit 2 for selected financial results vs. competitors.] You may not have much time before the shareholders start demanding your head, the way they rallied against Louis. At the same time, there are still several board members and a lot of longtime employees who thought it was a mistake to ask Louis to step down. They will want to see what kind of results you can deliver.”

Findings from External Analysis (550 words) THIS IS ONLY A ROUGH DRAFT

Delta Signal Corp. operates in a highly competitive market, competing against rivals whom are far more established and holding a greater brand recognition than themselves (See Appendix 2: Drivers of Industry Development – Incumbent Rivals). However, as there are substantial costs associated with developing a new brand in the industry, threats of new entrants remain low despite there being multiple low lifetime cost competitors out on the market (See Appendix 2: Drivers of Industry Development – Threats of New Entrants). As consumers are continuously achieving increased bargaining power, with a stronger influence on the market than ever before, businesses must remain flexible and agile. Buyers today possess a great deal of high-quality information, allowing them to make informed decisions when determining what offering wouldm be suitable for their needs (De Wit 2017). In additionm to this, the substituting industries are gaining increased market share as consumers are becoming more aware of the environmental impact of private transportation (See Appendix 2: Drivers of Industry Development – Substitutes and Complementors). The increase of individuals commuting through public transport and zero- emission alternatives makes it imperative for Delta Signal Corp. to target their efforts towards innovating new offerings to address this more environmentally conscious segment.

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