Highlights
Study the nominated organisation and the briefing paper provided by the client. Prepare a detailed situation analysis report that consists of an external and internal analysis (covered largely in Weeks 1 to 2). You may utilise both primary and secondary sources of data. Part A is to be written as a professional document in business report format and should contain the following elements.
• Introduction (purpose, scope and limitations).
• Organisation analysis: overview of the organisation (demographics, organisational elements, product offering, what relevant services are offered etc.)
• Competitor analysis.
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