Demonstrate Understanding Of Design Thinking Models And Practice Assignment

Assignment Task

Abstract

For Design Thinking is a design methodology that provides a solution-based approach to solving problems and is viewed as both an ideology and a process, concerned with solving complex wicked problems in a highly user-centric way. Wicked problems are social or cultural problems with many interdependent factors making them seem impossible to solve. Because the factors are often incomplete, in flux, and difficult to define, solving wicked problems requires a deep understanding of the users involved, and an innovative approach provided by methods such as Design Thinking. Design Thinking focuses on humans first and foremost, seeking to understand people’s needs and come up with effective solutions to meet those needs. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields-including architecture, engineering and business.

Task

You are required to produce a slide presentation. This must demonstrate your understanding of the Design Thinking methodology and make reference to the principles of Human-centred Design. In addition, you need to recognise that a variety of problem-solving processes exist, identify these making reference to the number of steps/stages, present the value of the individual steps and how these might differ from other models.

Furthermore, globally many companies are embracing Design Thinking as a part of their innovation strategy. You are required to identify two (2) of these companies and highlight how, why and where they implemented Design Thinking. What challenge(s) they needed to solve. For example, was it related to products, services, communications or social impact? You need to bring attention to the resulting innovation that occurred by undertaking in depth academic research providing details on the features, advantages and benefits derived from the innovation leading to the particular company gaining a competitive advantage.

1. This requires the production of a slide presentation.

2. Demonstrate your understanding of the Design Thinking methodology.

3. Make reference to the principles of Human-centred Design.

4. Models: You must document and describe the three (3) established (most popular) Design Thinking models discussed in class. To confirm, these are:

• The IDEO 5-step Design Thinking Model;
• The Stanford University d.school Model; and
• The model proposed by Professor Jeanne Liedtka from Darden Business School, namely the 4 W’s and Ten Tools approach.
• For each of the above models, you are to provide the following:
  • A brief summary.
  • When was it first introduced?
  • Who developed or introduced it?
  • The number of steps and names of each step.
  • How this model may be different or better than others? Your opinion.
  • Is this model aimed at a specific industry or audience?
  • Include a single quality/high resolution image with appropriate title and referencing. The image must represent the structure/steps.

5. Alternative: You must also include one (1) other model (not covered in class) that you have researched. For example, IBM Loop, Nueva School, British Design Council Double Diamond, Model Edward de Bono Six Thinking Hats, Frog and Google Sprints. There are many more.

For this alternative model you are to provide the following:

a. A brief summary. b. When was it first introduced?

c. Who developed or introduced it?

d. The number of steps and names of each step.

e. How this particular model may be different or better than others? Your opinion.

f. Is this model aimed at a specific industry or audience?

g. Include a single quality/high resolution image with appropriate title and referencing. The image must represent the structure/steps.

6. Companies/industry: Globally many companies are embracing Design Thinking as a part of their innovation strategy with some having developed their own frameworks for implementing an innovation process or methodology.

You are required to:

a. Identify one (1) company and highlight how, why, when and where they implemented Design Thinking or a similar problem-solving innovation process.

b. What identified challenge(s) need to be solved? For example, was it related to a specific product, service, communication challenge or social impact need?

c. You should include an image that provides a visual reference for the company and/or design challenge, plus a company logo.

d. You need to bring attention to the resulting innovation that occurred by undertaking in depth academic research providing details on the features, advantages and benefits derived from the innovation leading to the company gaining a competitive advantage.

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