Demonstrating Critical Media Literacy Skills on TikTok Assignment

Assignment Task

Critical Media Product

You will select an existing piece of media to critically unpack for a hypothetical audience identified by you.

Your analyses must generate a learning opportunity for the audience that seeks to address a real-world problem. Real-world problems, such as those related to the environment, social issues, or current events, can serve as a starting point for educational activities.

You will apply the tenets of critical media literacy, such as analyzing discourses, codes, and conventions, criticizing stereotypes, dominant values, and ideologies, etc. to develop a synthesis of how the selected piece of media can be used for instructional purposes.

You need to use multiple features of app (e.g. text for in-text citations, captioning for hearing-impaired or silent viewing, the use of an avatar as a narrator or creator-as-narrator without background to guide viewership) to deliver key message and accomplish identified learning outcomes.

Part One - Creating The Video

The following components must be included in the instructional video:

1. You must use TikTok to produce this video.

2. The video must be at least 5 minutes long but no more than 7 minutes.

3. A brief description of the piece of media (including the history, facts, groups involved, purpose, authors, and its connection to a real-world problem).

4. A deconstruction of the piece of media according to Kellner & Share’s 6 critical questions.

5. Reference to a minimum of three academic sources in support of your claims.

6. Concluding message to your audience.

Part Two - Turn Video Into a Quiz

Once you have produced your video, you must upload it to Play. Posit to build a video-based quiz out of your video in order to assess your audience’s understanding of the learning outcomes you have identified.

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