Design Management - Analysis of Service - Management Assignment Help

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Assignment Task:

1. Evaluate the key service quality dimensions demonstrated at the hotel;
2. Identify and then analyze existing service management strategies;
3. Recommend modification or replacement of current strategies for improvement of customer service and experience.

You are to ensure that each of the above task component is well linked to the case study.

The structure of the report should be as follows:
• Executive Summary
• Table of Contents
• Introduction
• Evaluation of Key Service Quality Dimensions
• Identification and Analysis of Existing Service Management Strategies
• Conclusion
• Recommendations
• Reference List

Case Scenario
Hotel Sunnybank has approached your service design firm to critically assess the areas that need improvement of quality service so that it can better satisfy hotel guests. The hotel had
been operating for three years and would like to review its current strategies to face future challenges arising from the evolving needs of its business and leisure customers.

 

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Applicable Time Zone is AEST [Sydney, NSW] (GMT+11)
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