Destination Management - Destination Managers - Investigate - Attractions - Management Assessment Answer

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Destination Management  -  Destination Managers  - Investigate - Attractions - Management Assessment Answer 
Assessment Task:

Learning Outcomes

  1. Identify the factors that contribute to the creation of destination image and tools that destination managers use to influence image formation. 
  2. Discuss the influence of culture on the tourist experience and strategies used by destinations to manage barriers to successful cross-cultural communication. 
  3. Explore changing travel patterns & trends in global tourism and examine the impact of these on the management of tourist destinations 

Explain strategies used by destination management organizations to competitively market destinations to a range of different consumer groups

earning Outcome

Instructions:

Students are required to compose a report in which they analyze the conditions within a developing tourist destination and develop strategies to support the growth of tourism.  Students should base their discussion on a specific destination located overseas that is currently experiencing a significant decline in visitation numbers.  Within the report students are required to:

  • Provide an overview of the chosen tourist destination – location, attractions, history of tourism in the region, changes in visitation numbers, etc.
  • Explore at least three (3) emerging trends or shifts in consumer travel patterns that may have contributed to the current image of the region.  These could be internal or external to the tourist destination.
  • Discuss cultural issues that could potentially lead to clashes with visitors in the chosen tourist destination and propose strategies that the destination could implement to promote cultural tolerance & understanding.
  • Identify an existing target market for the destination and outline the unique characteristics of these tourism consumers.
  • Propose three (3) marketing strategies to target the chosen consumer group.  These should be designed to improve the destination’s overall image and future tourism growth.

 

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