Detailed Integrated Marketing Communications Strategy - Consumer Profile and Positioning Statement - Marketing Assignment Help

Assignment Task :

Assessment 1 continues from Assessment 2. 

Topic; Based on who you have recommended that Foodbank should target and how you recommended Foodbank should position itself, you must now recommend a detailed Integrated Marketing Communications (IMC) strategy using THREE (3) of the 5 major promotional tools that will help Foodbank to achieve its objectives (as stated on p.5). 

Background 
 
Background Summary from Assessment 1: 
At the start of your report, provide a succinct summary that identifies your target market and provide a consumer profile and positioning statement developed from Assessment 2. 
Please ensure you use the feedback provided for Assessment 2 to revise your target market, consumer profile and positioning statement as necessary – that is what feedback is for: to help you improve your work! 
 

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