Detailed Search Process - Marketing Research Problem - Marketing Assignment Help

Assignment Task :

Identifying a marketing research problem and research questions

Assessment Type

Presentation

Task Description

• As an independent market researcher, explore and find an authentic marketing problem of a company and formulate at least two research questions.
• Your presentation should include the following aspects.
• Explanation of the detailed search process undertaken to study a company and its current marketing issues.
• Identification of an authentic research problem the company is facing and the formulation of research questions.
• Justification of why researching the identified problem would benefit the company.
• Presentation with greater clarity including expression, style and format, citations and references
• (please also note that you need at least two citations/references from recent academic journals, one
• book and a few other sources, including authentic online and Web sources).

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