Highlights
This assessment is worth 25% of your final mark, covering learning Outcome 1 and 2. 1.0
1: Explore and determine current practices and trends for profiling and showcasing selected tourism and hospitality products and services.
2: Evaluate industry networks, forums, events and associations which benefit tourism and hospitality organisations in showcosing products and services.
ASSESSMENT OVERVIEW: You will review the current profiling and showcasing activities of two tourism or hospitality businesses. Assessment to be submitted either on a poster or a word processed A4 document. You will share your recommendations with the class during the first timetabled class following the due date. (Not assessed).
Content to Include:
1. An overview of each business — products/services offered, size of the organisation. how long they have been operating for, main target markets.
2. Explain two current showcasing and promotional activities each business uses and why they were chosen.
3. Identify two (in total) industry networks, forums, events, associations each business is aligned with and explain how these benefit each business in showcasing products and services.
4. Identify similarities and differences of the showcasing/promotional activities used by the two businesses.
5. Recommend two new showcasing/promotional activities for each business. Include examples and justify your recommendations with links to research.
6. A variety of reference sources. Acknowledge each source using APA7 format through in-text citation and in a reference list.
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