Develop a Blueprint of the Service Process - Report Writing Engineering Assignment Help

Assignment Task:

The Assignment 

Service blueprints are visual maps of the relationships between different service components — people, props (physical or digital) and processes — that are directly tied to touchpoints in a specific customer journey.  Importantly, a service blueprint corresponds to a specific customer journey and the specific user goals associated with that journey. Further, service blueprints provide a comprehensive understanding of an organisation's service and the underlying resources and processes — seen and unseen to the customer — that make it possible. Focusing on this larger understanding provides a range of strategic business benefits.

The assignment is designed to build and assess your skills in developing a service blueprint for a service organisation from the customer’s point of view.

What you need to do:

1. Assume the position of a marketing consultant in a service firm of your choice (i.e., McDonalds, Australia Post, Qantas, Harcourt Real Estate, AustralianSuper, Fitness First, etc.). 

2. Identify the service process/ dimensions of your chosen firm (e.g., dining at McDonalds, mailing or receiving packages/letters from Australia Post…, etc.).

3. Identify and profile target customers or customer personas/ segments.

4. Develop a blueprint of the service process by including all key components.

5. Write a report demonstrating your ability to understand and apply the service blueprint tool by explaining the customer journey and each of the five dimensions.

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