Develop a Communication Strategy - Management Assignment Help

Assignment Task

Develop a communication strategy that covers all of the criteria outlined below. Your strategy should address the following information:
a) Introduction: Provide an overview of the initiative or project.
b) Communication methods: Outline three (3) communication methods to be used to distribute information to stakeholders.NOTE: One (1) of your communication methods must be an oral strategy, one (1) must be a written strategy, and one (1) must be an alternative strategy such as a blog or podcast.
c) Internal and external stakeholders: Identify the internal and external stakeholders who will be involved in the implementation of the communication strategy and their responsibilities.
d) Evaluation methods: Outline three (3) methods you will use to review and evaluate the effectiveness of the communication strategy.
e) SWOT analysis: Conduct a SWOT analysis to identify and analyse your communication strategy's strengths, weaknesses, opportunities and threats. Provide a copy of your SWOT analysis in a matrix format (refer to emodule 1, Topic 3 for a sample.
f) Conflicting interests: Identify three (3) potential competing or conflicting interests that could affect the success of the initiative or project. For example, two of your stakeholders may have opposing views about the best way to communicate information to employees.
g) Implementation barriers: Detail three (3) barriers or challenges that may be encountered when developing and implementing the communication strategy. Provide at least one (1) contingency strategy for each of the barriers identified.
h) Communication hierarchy: Explain how the communication strategy will work within the organisation's existing communication hierarchy and channels.
Effective ongoing stakeholder engagement and communication will be essential for successful national adoption of Optimal Cancer Care Pathways.
The purpose of this Communications Strategy is to facilitate awareness, understanding and commitment to early stage (2016–17) adoption of Optimal Cancer Care Pathways in jurisdictions across Australia.
The Communications Strategy is closely aligned with the Framework for Optimal Cancer Care Pathways in Practice and has been developed to support jurisdictions in stakeholder engagement and communications planning to promote adoption of Optimal Cancer Care Pathways over the next 12 months.

OBJECTIVES - The Communications Strategy shares and is designed to facilitate the objectives of the Framework for Optimal Cancer Care Pathways in Practice:
1) Engage and communicate: facilitate awareness, understanding and commitment to Optimal Cancer Care Pathways
2) Collaborate: facilitate reflection, sharing of knowledge and key lessons
3) Drive best practice care: drive continuous improvement of best practice cancer care using data where possible
4) Monitor and act: create opportunities to identify and address local variation in cancer care, while developing data collection
This communication strategy provides guidance and tools for use within jurisdictions. The intended audience includes any individual or team of people responsible for facilitating adoption of Optimal Cancer Care Pathways during the period 2016–17. The strategy may be used at the state/territory level (e.g. by Health Department staff or state advisory committee members), or by staff at regional (e.g. Local Health District staff) or local levels (e.g. individual clinicians and health services).

PRINCIPLES - The following principles guide the approach to stakeholder engagement and communications in this strategy.
1) Clarity: make the purpose and benefits of Optimal Cancer Care Pathways clear to all stakeholders by using appropriately tailored messages and methods
2) Consistency: use agreed key messages to build awareness and prevent misunderstanding
3) Efficiency and effectiveness: use existing communications channels and mechanisms known to be effective in reaching target audiences
) Utilisation: use existing Optimal Cancer Care Pathways resources that are tailored to audiences at system, service and patient levels
5) Engagement: genuinely involve and collaborate with key stakeholders through multiple and twoway communications
6) Local champions/leadership: encourage and enable local innovation and tailoring of strategies

BENEFITS - Use of this communications strategy and the accompanying templates and tools will help jurisdictions plan the most effective and efficient approaches to stakeholder engagement and communications.
Stakeholders are more likely to support the early adoption of Optimal Cancer Care Pathways if they receive timely, clear communications and feel meaningfully engaged in the adoption process.
A nationally consistent approach to communications by using consistent key messages and communications channel will maximise national awareness and understanding of, and ultimately commitment of stakeholders to, the Optimal Cancer Care Pathways.

STAKEHOLDER ENGAGEMENT
The stakeholder mapping and analysis tool provides a structure to plan and capture actions to engage with key stakeholder groups identified using the guidance. The stakeholder engagement plan can be used to detail:
the purpose of engagement with each stakeholder group/organisation or individual
considerations for engagement, and potential engagement methods or activities. The approach to stakeholder engagement will depend on jurisdictional priorities, cancer services context and approaches to continuous improvement during the early stage adoption of Optimal Cancer Care Pathways. With most stakeholder groups, the purposes of engagement are likely to include:
increasing stakeholder awareness of Optimal Cancer Care Pathways
increasing stakeholder understanding of the use and benefits of the Optimal Cancer Care Pathways
encouraging stakeholders to align existing clinical practice with the pathways. The stakeholder engagement plan enables jurisdictions to identify more specific purposes that can be tailored to stakeholder groups. For example, the purpose of engaging General Practitioners may be to encourage them to refer newly-diagnosed patients to the patient ‘what to expect’ versions of the Optimal Cancer Care Pathways. Considerations for engagement include information about the stakeholder/s’ known interests, motivations, expectations or concerns, or other factors that might influence the engagement approach or methods. For example, consider key influencers within the group. As described in Table 2, the selection of engagement methods or activities will be guided by the level of participation required for the stakeholder group. Engagement methods should be tailored to the role and potential impact of the stakeholder group in achieving the desired outcomes. The choice of activities also depends on timelines, budget and capacity, and the benefits and limitations of different methods.

COMMUNICATIONS PLAN
The communications planning tool provided includes example ‘stages’ of early adoption to highlight the different priority stakeholders and key messages to be communicated at each stage.
Communication Focus at Each Stage of Adoption of Optimal Cancer Care Pathways Stage of adoption Communication focus Preparation Focus on ensuring access to Optimal Cancer Care Pathways and raising awareness of their purpose and intended use. Focus on engaging with key stakeholder groups that can facilitate or promote the use of the pathways (e.g. health service/hospital administrators, quality assurance teams). Very early stage adoption Raise awareness with all stakeholders about the availability of Optimal Cancer Care Pathways and how to use them. Integration Build commitment to and use of Optimal Cancer Care Pathways by promoting the benefits (case studies from early adopters). Target communications to cancer clinicians and nurses, GPs and other healthcare professionals, and cancer consumer and support groups. Ongoing promotion Continuously promote the benefits of Optimal Cancer Care Pathways to cancer clinicians and nurses, GPs and other healthcare professionals, and cancer consumer and support groups. Communicate progress and share learnings about optimal use and uptake of Optimal Cancer Care Pathways.
SAMPLE RESOURCES Sample communications resources have been developed to support jurisdictions in communicating with stakeholders about the Optimal Cancer Care Pathways. Use of the resources is encouraged as they are appropriately branded and incorporate key messages.
BRANDING AND PRESENTATION Optimal Cancer Care Pathways resources feature the logos of the national organisations that have endorsed them, Cancer Australia and Cancer Council Australia. No other logos or brands may be added. To ensure national consistency and quality, no changes may be made to the wording, design or presentation of the Optimal Cancer Care Pathways.

This Management Assignment has been solved by our Management experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.