Develop a Content Marketing Strategy - Management Assignment Help

Assignment Task :

SECTION 1: ASSIGNMENT DETAILS 
The goal of this Research Project is for students to research the market and consumer behaviour of an existing product they use and to develop a nem promotional campaign based on their research for the product. Students are advised to choose a product with which they are very familiar and will write the report as a marketing consultant would on how to maximize the marketing impact. 
Section 3 is the final step of the Marketing Research Project and is the detailed implementation Marketing Promotions Strategy including creating a YouTube presentation that provides the instructor and student colleagues and overview of your whole Marketing Research Project in a short, synopsis format. Section 3 includes: a Content Marketing Strategy, an Advertising Campaign Sample, and the YouTube Presentation. 
As are all research papers, the details within are required to be researched and evidence with meaningful and relevant sources. A note has been placed in the below sections for most important areas for required evidence however research is welcome in all sections. You should have a minimum of five (5) references within your report. All referenced sources must include in-text APA citations. All of these references should be in APA format. If they are not in APA format, you will be deducted accordingly. 
Below are the sections and minimum details required as part of Section 3 of the Research Project. 
 

MARKETING PROMOTIONS STRATEGY 
Content Marketing Strategy Reference Chapters: Chapters 4, 12 and 13 
Develop a Content Marketing Strategy that is meant to appeal to the Target Segment. The Content Marketing Strategy should include relevant, effective communication channels and messaging that is on-brand and compelling to the Target Segment. This should include consideration of the key messages, visual elements and brand elements that will connect the Product and the Target Segment in the most effective manner. 
Students should consider whether the Content Marketing Strategy is implemented through a Media Plan, a Direct Response Plan / Personal Selling Plan, a Public Relations Plan, and / or an Experiential Marketing Plan. Choose one (1) to focus on even if there is benefit in delivering multiple marketing plans. It is not uncommon that we most choose to prioritize our resources, both time and money. 
(MARK1130 (0A06 & 004)) 
It should be introduced with a brief summary description of the student's chosen direction for the content as above, why this Strategy is important to the Target Segment, and then should detail: 
 
1. Channels: where should your chosen content be placed in the market to be found by your Target Segment.

2. Timeline: when should your chosen content be placed into market.

3. Budget: the approximate budget for the implementation of the content in the Plan (separated by type of content).

4. Measurements: the measures of success of the plan, measured in order to achieve the objectives of the Plan. 

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