Develop a Marketing Strategy - The Role of Culture, Governments and International Organizations in Promoting Global Trade and Business - Business Assignment Help

Assignment Task :

Assessment Task:

Your company (Aotearoa Medicinals) is considering exporting a new product 

As an International Operations Manager, write a report for the company’s executive.

Your report should consist of the following:

1. Introduction

2. Evaluate the role of culture, governments and international organizations in promoting global trade and business

a) The role of NZ (Maori) culture in this business project including the impact of NZ Maori – treaty/treaty settlements on the project  

b) The role of NZ Government, EU Government  and the Government of the chosen country such as tariffs, free trade agreements etc. 

c) The role of non-governmental organisations: WTO, WHO,  medicine agencies or associations etc. 

3. Assess the opportunities and threats posed by cultural difference in a global environment

a) assess the destinations culture and attitudes toward products such as those we are looking to supply to the market  

b) perform an opportunity and threat analysis for your project in relation to the chosen market  

4. Evaluate the risks, costs and benefits of doing business in different countries

a) Risk management - evaluate the risks that are present in the project and what are your proposed risk mitigation strategies  

b) Cost management - evaluate the costs present in the project and what are your proposed cost minimisation strategies  

c) Benefit maximisation - evaluate the benefits present in the project and what are your proposed maximisation strategies 

5 . Develop a marketing strategy

Develop a marketing strategy that optimises the benefits, minimises the costs and manages the risks of the project in order to bring the project to successful fruition

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