Develop a New Commercial or Social Venture - Management Assignment Help

Assignment Task:

Task:

The challenge is to develop a new commercial or social venture that responds to the designated ‘challenge’ area selected

Problem + Target consumer:
We are going to focus on local businesses in Adelaide that are environmentally conscious and that sell predominantly ethical foods such as vegan, organic and free-range food. A lot of these businesses are very niche and its hard for consumers to find them in one spot, usually you have to do a lot of research to figure out if a cafe or restaurant supports ethical foods and where they’re located.

Our target market are consumers who are food conscious and want to support locals’ businesses that sell sustainable and ethical foods. We plan to create a platform that can connect sustainable food businesses with food conscious consumers.

Lean Canvas
CUSTOMER PROBLEM:
Write 150 words
NEW VENTURE SOLUTION:
Write150 words
UNFAIR ADVANTAGE:
Write 100 words
CUSTOMER SEGMENTS:
Write 100 words
VALUE PROPOSITION:
Job to be done visit and eat at local and sustainable food establishments
- Support local businesses
 

Target Customers:
Our target market are consumers who are food conscious and want to support locals’ businesses that sell sustainable and ethical foods. We plan to create a platform that can connect sustainable food businesses with food conscious consumers.
Product/service solution:
An app that helps people find local sustainable and vegan cafes and restaurants near them (in Adelaide)
- Compatible on almost all mobile devices
- Easy to use
Pains:
- can't find sustainable/vegan cafes.
- Too hard to find
- Don't know what places are sustainable and vegan.
- Expensive food
Gains:
- Healthy eating
- Supporting local businesses

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