Develop a Public Relations Campaign - Phases in the PRISA Model - Business Assignment Help

Assignment Task :

SECTION A: ASSESSMENT QUESTIONS 
Select a local small business or non-profit organisation in your community and use the phases in the PRISA model on page 167 — 169 of your prescribed book, to develop a public relations campaign brief. You do not need to implement this campaign, you simply have to plan it. You have a limited budget of R15 000 for this campaign so the decisions you make in this brief needs to reflect that. The public relations campaign brief needs to cover the following: 
 

SECTION 1: CLIENT INFORMATION  
Provide a summary on the client (small business or non-profit organisation) for whom the campaign is being planned. The summary needs to include a brief history on when and where it was formed, where they are located, who the owners and key employees are, and a description of the products or services rendered. (maximum 1 page). 
 

SECTION 2: PROBLEM OR OPPORTUNITY INFORMATION 
From the client research you conducted, identify three possible problems or opportunities that can be used to plan a public relations campaign. Explain these three possible problems or opportunities. Select one of the problems or opportunities you explained and justify why you will plan a public relations campaign for the problem or opportunity you selected. (maximum 1 page). Use the information on page 164 - 165 of your prescribed book as a guideline. 
 

SECTION 3: OBJCTIVE OF THE PUBLIC RELATIONS CAMPAIGN  
Set a clear objective for the public relations campaign. The objective needs to be achievable, credible, specific and measurable. (maximum half a page) 
 

SECTION 4: TARGET AUDIENCE OF CAMPAIGN  
Describe the target audience for the public relations campaign in as much detail as possible and indicate if the target audience is considered to be an internal or external stakeholder group (more information is available on page 55 in prescribed book). (maximum half a page) 

SECTION 5: CAMPAIGN MESSAGE 
Describe clearly what the message will be that you will communicate to the target audience. The message should be short, catchy and memorable. It should also be suited to the target audience you identified and be relevant for the objective you identified. (maximum half a page) 

SECTION 6: CAMPAIGN MASS MEDIA  
Select one type of mass media that will be used in the campaign from page 79 — 96, explain it in detail and justify why it is best suitable to your message, target audience and objective. In your discussion, also indicate if the mass media you selected are controlled or uncontrolled media. (maximum 2 pages) 
 

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