Develop an Advertising Campaign - Management Assignment Help

Assignment Task

Task

1. Learners should be spending minimum of ten (10) hours a week other than class-room contact hours for self-directed studies. These hours can be used in forms of; completing assessments, studying learner’s manual as specified by trainer, studying online learning resources using online library (Gale - Cengage), completing case study given by trainer, studying for class test and to complete required research for class-room based discussions. These hours are designed to provide all learners with the opportunity to spend quality time developing their knowledge and skills to achieve satisfactory course progress.

2. Receive your Learner Assessment Pack and discuss with your Assessor the expectations of this Assessment. You may also need to supply contact details of one or two work referees who can confirm your skills in the industry. Discuss with your Assessor if you intend to undertake the tasks based on your employing organisation or using the simulated business or Bounce Fitness.

3. Your Learner Assessment Pack is where you will get the Task information. Complete the Tasks as instructed, using either the simulated business, Bounce Fitness or the employing organisation.

4. After you complete your Assessment, gather and return your evidence documents, as detailed in the Task(s) in the timeframe agreed with your Assessor.

5. All individual answer needs to be answered with a minimum of 80 words (approx.). All Reports and/or project and/or any other form of assessment, must be written with a word count of 700-900 words (approx.) and/or as per trainer’s instructions. Presentations, to be completed using MS PowerPoint software with minimum of 10 slides and/or as per trainer’s instructions.

Question 1A - Explain principles of effective advertising for different markets.

Question 1B - Explain principles and purposes of advertising, consumer behaviour, and influences on buyer behaviour. Question 1C How did you clarify the needs of the proposed campaign?
Question 1D - How did you determine that your campaign was ethical? Question 1E When you were completing Tasks 2, 3 and 4, what other markets did you consider when deciding where to focus? Why did they interest you? Question 1F - Define what is meant by industry, services, products and organisation

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