Develop and Propose a Digital Marketing Campaign for 2021 - Marketing Assignment Help

Assignment Task :

General Background for Assignments 1 and 2
You, a digital marketing consultant, and other digital marketing agencies have been approached by the City of Gold Coast to develop and propose a digital marketing campaign for 2021. The overall aim of the client is to attract high value travellers from China, New Zealand, Japan, North America, the United Kingdom and South-East Asia. For this assignment, you only need to pick one country to focus on. The budget for this campaign is $50,000.

Background for Assignments 1: Market Opportunity Analysis Report To offer your client with a realistic plan that promises a success, you will first need to create Market Opportunity Analysis Report to understand a big picture of the market and form the direction of your digital plan. A marketer must analyse opportunities & threats in the market and identify the key values (positioning) of the City to promote to the target.

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