Develop International Management Competencies & Analysis of Global Business Case Studies - Management Assignment Help

Assignment Task

Learning Outcomes

• MLO1 - Develop international management competencies required to operate in a multicultural environment and diverse community by Illustrating examples of contrasting cultural approaches in management and the general economic and business environment.

• MLO2 - Apply concepts of management practices, teamwork, and individual behavior to the analysis of global business case studies in an intercultural workplace by combining contemporary theories with real-world applications.

• MLO3 - Develop international management competencies required to operate in a multicultural environment and diverse community by analyzing specific global business situations in order to identify areas of good practice and use solutions that are more creative. 
 

The assignment is designed to assess learning outcomes:
Learn to utilize secondary research sources in related marketing concepts to build and back up analysis of marketing decisions and recommendations
1.Develop an awareness of marketing approaches and strategies used by a wide range of organizations. 
2.Assess the advantages and disadvantages of the main marketing conceptual frameworks and apply them in practice. 

You have decided to start a small business in your local city. However, you are not clear on key concepts such as the 7Ps of marketing, Segmentation, targeting and positioning and market research and how they relate to the small business you are starting up in your local city.  You have been requested to undertake some research and write an individual report on the following issues:  

Your individual report should include: 
•A brief discussion of the business you intend to start up in your main city
•Detailed Marketing Mix for the business you intend to start up in your main city (7 Ps for the business)
•Segmentation, Targeting and Positioning of your business (for business in your main city) 
•Importance of Market Research for the business
•Recommendations for the business (for your main city operation- based on your marketing mix, STP, and market research) 

•(individual reports must be submitted by the deadline dates indicated on Aula)
 

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