Developing a Digital Marketing Campaign - Marketing Assignment Help

Assignment Task :

Assignment 2 task:

You need to develop a Digital Marketing Campaign for your chosen brand from Assignment 1.

If you use articles from the Journal of Digital & Social Media Marketing you will receive higher marks. The journal is available at the USQ library online.  This journal provides useful information and also offer some great examples that you may investigate and apply in your assignment.

The essay should be written according to the following headings (please use headings in this assignment):

1. Title page should contain the following: Title of assignment, student name; student number; lecturer name; date; course name and code.   

2. Introduction and brief background (150-200 words) of the company and brand. This should be no longer than a ¼ of a page.

Students are required to include the following information in the Introduction, and this information should be used to develop the Digital Marketing Campaign:

Developing a Digital Marketing Campaign 

In order to develop a Digital Marketing Campaign for your brand you can consider the following topics:

 Digital consumers  

• Explain how you will motivate consumers to go online

• Describe the role of influencers in your digital marketing campaign

• You may also consider online communities in your campaign

Develop a brand story to increase traffic for you campaign  

• Read papers Busk 2016; and Conejo 2018, and try and develop a story like Coca Cola did. 

• Explain the importance of brand stories for your campaign

• Explain the steps and criteria for developing a brand story

 Suggest other traffic building tools that may be used in your digital marketing strategy 

• List, define and justify which traffic building tools you are using for your Digital Marketing Campaign.

• Explain how you will optimise the search engine searches

 Digital marketing platforms  

• You have to choose one or more digital marketing platforms for use in your digital marketing campaign.

• Describing the primary marketing tools of each platform you are using in your Digital Marketing Campaign. 

Conclusion (+/-100 words)

This pulls it all together. It should be a strong finishing statement. Normally, the conclusion consists of one sentence that represent each paragraph

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