Developing a Service Marketing Case - Marketing Assignment Help

Assignment Task:

Task Description

• Choose a reputed 'service providing company' of your preference. It is suggested that you choose the same company you had worked for assessment task 1(which is VOLVO, I already attached in the description).
•  In this assessment task, you will develop a services marketing case on how culture shaped the service providing company's marketing mix elements.
• The total word limit for this assessment task is 3000 words (max.).

Your case should include the following key features:

1. Background: Provide some key facts about the company/industry and its current sales, market share, and/or growth potential. Provide citations, where applicable. 
2. Culture's effect on service operation: Identify and discuss some key issues of cultural challenges that the company had faced earlier and their effects on the company's service offering and marketing mix (4P) elements. Provide citations, where applicable.
3. Strategies implemented to overcome the challenges: Identify the 4P strategies that the service providing company had implemented to overcome the cultural challenges. Explain with relevant theories you have studied in this unit.
4. Lessons learnt: Reflect and explain what you and/or other relevant company in the same industry can learn from this case. Make specific suggestions with some bullet-points.
5. Present the report in a professional manner, including expression, grammar and sentence, style, format, title page, table of contents, citations and references etc. Provide at least 10 references, including relevant journal articles, books, and authentic Web sources.

Assignment should Compulsory follow this structure:
1. Background: 

• Effectively, structurally, and sectionally provided descriptions of the product/company/industry with some explanation about sales, market share, Company growth and competition with some recent citations, including annual reports.
• Effectively explained why culture is important in marketing mix elements with some theoretical integrations and citations.
•  Demonstrated how the current company is challenged or benefitted by the local cultural factors. Effectively highlights and summaries the whole report in a paragraph.

2. Culture’s effect on service operation: 

• In a country’s/culture’s context, effectively identified and structurally discussed critical cultural challenges and their influences on the chosen company’s service design and marketing mix elements (4Ps).
• Demonstrated tables and images with appropriate citations. Effectively explained culture’s effects on service operation with proper theoretical integration and citations.

3. Strategies adopted: 

• Effectively and structurally identified and professionally presented the 4Ps’ marketing mix strategies adopted by the chosen company to overcome the cultural challenges in a country’s/culture’s context.
• Effectively provided some critical reflections for the strategies adopted by the company to overcome the challenges with reference to relevant theories and research findings with proper citations.

4. Lesson learnt: 
Effectively provided critical reflections and managerial implications in a few points and explained how one/some other companies in the same industry and/or in different cultural settings could learn from your service marketing case.

5. Professional presentation: 

• Effectively and professionally presented the report with proper English expression, syntax, format, word limit, citations, and references.
• APA referencing only 

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