DGMSEO001 :Build and Implement a Search Engine Optimisation Strategy - Management Assignment Help

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Assignment Task :

Task:

A1. In your own words, explain what search engines are and how they work. Then describe the relevance of backlinks, Search Engine Results Pages (SERPs) and different types of keywords for SEO.

 

A2. Provide a summary, and explain the relevance to SEO marketers, of the following legislation and codes of practice.
Answer in 250-350 words.

 

Legislation/Code of practice

Summary and its relevance

Australian Consumer Law (ACL)

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Privacy Act 1988, including the Australian Privacy Principles

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Australian Copyright Act 1968 and Amendment Act 2006

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ACCC Media Code of Conduct

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Intellectual property (IP) legislation administered by IP Australia

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A3. In your own words, explain the difference between on-page and off-page optimisation.

Answer in 100-200 words.

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A4. Explain two or more advantages and two or more disadvantages for:
 

  • Paid Search
  • Organic Search


Answer in 150-300 words.

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