Highlights
Select an organization of your choice and analyse the organization to find out the following.
1. Current Situation of the organization (Based on SWOT Analysis)
2. Current Marketing Activities (Product, Promotion, Place, Price, Target Markets, Positioning Strategies, Branding Strategies)
3. Human Resource Activities Involved (Selection and Recruitment process, Employment Appraisal Methods, Training Process, Motivation Process)
4. Effectiveness of the communication process implemented
5. The long-term plan of the organisation for the long run
6. Corporate Social Responsibility
1. Introduction to Organization
1.1 History of organization
1.2 Current business activities
1.3 Mission, Vision, Goals and Objectives
1.4 Organizational Structure
1.5 Type of Business
2. Organizational Analysis of the company
2.1 Current Situation / Situational Analysis
2.2 Communication process of the company
2.3 Human Resource Activities of the company
2.4 Marketing Activities of the company
2.5 Social Responsibility of the company
2.6 Company strategies for the long run
2.7 Problems Identified in current operations of the company
3. Recommendations for the company
3.1 Strategies recommended to overcome identified problems of the company
3.2 Strategies recommended to improve performance of the company
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