Digital Business Assignment

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Assignment Task

Please read the “Case Study - Digital Business Assessment” file from Moodle page first and then answer the following four questions:

  • Please describe, which technological characteristics are commonly used to describe big data. Which distinct types of analytics services exist? Please, provide one example for each type of how AUDI used this type of analytics services within this case.
  • Please elaborate on which of the provided Exhibits (1, 2, 3, and 4) would have been the best solution for AUDI. Why?
  • Which data sources of AUDI have been identified? Which are the most valuable ones and why? Please, provide at least one example for each data source of how AUDI uses or could use this data source 
  • Try to write review comments on a new technology/topic that is closely related to the content of this paper. Try to make one or two suggestions based on the context discussed in the lecture to your organisation to enhance the operation of digital business or supply chain management. If you are not currently working for an organisation, you may choose one from your family.

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