Digital Entrepreneurship and Innovation Assignment

Assignment Task

Overview

This assessment consists of three tasks. These tasks are the outputs from the activities that you have completed during the first four weeks of the course:

• Problem Statement 
• Lean canvas (draft version)
• Elevator Pitch Presentation (Video) Video on YouTube and Slides in the Report. Ensure the URL of the video presentation is clearly placed UNDER the Executive Summary.

Task

1. Problem Statement

Prepare and submit a problem statement for your own digital business problem. This statement should be about 500 words and contain:

• an introduction and background to your problem,
• an explanation as to why solving this problem matters
• a proposed solution
• explanation of the benefits of your solution
• Summary of the problem and

2. Elevator Pitch Presentation

Prepare a presentation of your elevator pitch. This pitch must relate to Tasks 1 and 2 of this assessment and will be your chance to state your problem and convince your audience that your digital product or service would be worthwhile to purchase as a consumer and as an investor. To do this:

• Prepare a PowerPoint slide show of no more than 10 slides (not including cover slide and any references).
• Practice delivering your presentation so that you can deliver the presentation in less than minutes.

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