Digital Firm And Its Capabilities In The Economy

Assignment Task

Introduction

The growth of the economy has slowed down after the emergence of covid-19 pandemic due to the shutdown of different production and manufacturing channels. The migration of the workforce has resulted in an immediate shortage of labour in running the businesses which resulted in a further economic recession. The report will discuss the impact of the pandemic on business operations. The report will shed light on the challenges faced by business organisations due to the pandemic. The business model and organisation structure of JP Morgan operating in the UK will also be discussed. The report will examine the usage of information systems by an organisation to get a competitive advantage.

Information systems

Information systems and the internet to perform data analytics of petabytes of data. Approximately, the company manages an account of billion users and more than databases. JPMorgan offers its financial services in more than countries worldwide. The company uses a big database to contain that data and information. The company uses big data analytics to study customer behaviour and also helps in assessing any kind of Risk in the financial market of the operating countries. JP Morgan uses Hadoop which is an open-source network that helps in identifying potential sets of products to deliver to customers. The main motive of the company is to deliver the right product to the right customer and that will help in enhancing customer satisfaction. The company will perform big data analytics using Apache Hadoop which helps in tracking the huge number of transactions. Hadoop will process the customer data and help in detecting fraud through Risk management. It also helps in credit assessment to avoid a huge number of Non-Performing Assets. The uncertainty in the financial market can be predicted with the help of information systems and advanced technology such as big data, machine learning, and artificial intelligence. On average, JP Morgan spent million in a year on maintaining cyber security protocols. It also helps in cash management by tracking down the proper investment of funds and ensuring working capital protection.

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