Digital Marketing Analytics & Strategy Report Writing - Marketing Assignment Help

Assignment Task -

learning outcomes :

1. Demonstrate a critical awareness of the concepts, theories and debates surrounding digital marketing strategy

3. Critically analyse and interpret web analytics to support an organisations digital marketing strategy  

4. Design and conduct a digital analytics project. 

5. Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions

6. Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making

7. Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty

8. Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena

9. Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena

Module Aims :

1. Critically evaluate the drivers, significance, trends, issues and theories underpinning digital marketing and digital analytics

2. Critically appraise topics and aspects related to digital marketing strategy and analytics.

3. Critically appraise the implementation of digital marketing in organisation using the latest techniques in digital analytics.

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