Digital Marketing Assignment A Brief Explanation of Your Core Brilliant - Management Assignment Help

Assignment Task:

Task:

Submit one-file proposal of your project on the determined due date including:

1) A brief explanation of your core brilliant, new idea to improve the employer digital stance or solve its current digital marketing challenge.
2) Why do you think your idea will be a success and what are your rational?
3) How you would implement UCW library recourses and other reliable data bases. what is your plan?
4) A detailed outline of your project.
Project Write-up (10%): Deadline 12th Sept 2021
In this course you will utilize all that you learned in the course to write a detailed digital Marketing plan for a real company that is chosen and negotiated by your instructor through Riipen. Riipen is an online collaboration platform that brings industry and academia together, with real company projects. Projects are completed by students as remote internships and provide students with the opportunity to work with real company managers and receive their first-hand feedback on their performance. Moreover, this project allows students not only practice what they are being taught, but also build usable skills like professional communication in the process. Below is a suggested outline but a specific outline needs to be approved by the client company based on its needs through your communication at the time of proposal due date.
The paper should be up to 20 pages double space in length plus appendices, cover page, table of contents, and references. You need to follow APA citation and standard. Generally, it will require you to critically analyze the current environment, the company´s strengths and weaknesses and a section on how to improve their digital stance or solve a current digital marketing challenge. You need to develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables you may complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:
• Situation / Competitive Analysis
• Digital marketing strategy
• Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
• Web analytics, evaluation and control of the digital marketing plan
A suggested outline but you need to revise it based on needs of your assigned client company: The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
• Executive Summary •
Situation Analysis (Customer Company, competitor, and Industry Analysis; PEST/SWOT)
• Consumer STP (segmentation, targeting and positioning)
• Objectives (detailed SMART attitudinal and behavioral objectives for one year)
• Long term view (company’s market performance in the next five years)
• Strategic decisions
• Overall strategy (Business Model)
• Digital marketing strategy
• Current Situation (COVID 19 Impact)
• Digital Marketing Tactics depending on client's needs (including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc.)
• Implementation / action plan
• Hurdles and challenges (Legal, ethical)
• Performance evaluation and KPI (Web analytics, evaluation, and control of the digital marketing plan) • Conclusion
 

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