Digital Marketing Campaign Assignment

Assignment Task

Introduction

A suitable introduction is included stating what you are planning to discuss and what academic models or theories you plan to use within the report.

Situation Analysis

You should use some or all of the following research models to develop your situation analysis. NB. Models marked in bold are compulsory.

• SWOT
• Competitor Analysis
• PESTLE · Market Trends
• Porters 5 forces
• Digital Inventory
• Content Audit 
• Customer Insight

Objectives

Where do you want to be?

• The 5 S Model
• SMART Model

Strategies

What marketing strategies will you develop in order to fulfil your objectives? (Long-term plan: position in market, new segments etc).

Target Audience

What is the customer persona?

Key Messages and Creative

What are the key messages for your campaign and what creative style will you use?

Key Media Channels

What key marketing channels will you use and what content will you add to these?

Action

Timeline of activity – the campaign will run for a 4-month period: 

Evaluation

Which tools will you use to analyze your campaign?

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