Digital Marketing Campaign creating Actual Social Accounts - Management Assignment Help

Assignment Task:

TASK:

Assignment 2 – Digital Marketing Campaign
WARNING: Do not create any new REAL social accounts in the name of the client! We do not want you to do this in real life, but conceptualise the ideas, and show us mock-ups of advertising, webpages etc. (e.g. with the use of Canva.com / or even sketches). You should not use the brand name and intellectual property by creating actual social accounts etc.
Weighting
This assignment is worth 50% of the final grade for this course. The grade given will be out of 50. It is an INDIVIDUAL assignment.
Word Count
The word count for this assignment is 2000 words. A 10% allowance above or below is acceptable. Please note that the executive summary and reference list are not included in the word count. All pictures and figures should be included in the body of the report. Tables are included in the word count but pictures and figures are excluded from the word count. Try to avoid appendices unless necessary.
What you are required to do
You have spent a lot of time in Assignment 1 getting to know your client and their customers (Personas). By now you should have a profound understanding of the path that you want your customers to take and leverage of this knowledge by thinking about digital strategies and tactics to guide consumers through the hourglass as quickly and efficiently as possible. Assignment 2 brings everything together, and you will present your client with a holistic and integrated 3-6 months digital marketing campaign that they can take and execute.
Format for Assessment
In the workplace, it is not customary to be given a template to follow. However, there is a structure at the end of this document that outlines what you should include in Assignment 2. It provides you with a step-by-step guide as to the key content pieces of your final assignment. Despite the structure, please consider which information is most pertinent to the client and ensure that you provide that in your document. You will, of course, need to include a TITLE page and REFERENCE list, as usual.
Sources and Referencing
When compiling the report, you should take a practical applied view of marketing concepts. Therefore, it is likely the some of the sources used in this assignment are considered non-academic, and this is fine. However, you are still required to provide quality references from authorities that are respected and know what they are talking about. Don’t just use the first google answer you can find and take this as your answer. Dig deep and demonstrate that you have done your homework.
You should also ensure a wide variety of sources to guide your research. These references should be a mix of academic (journal articles) and non-academic (textbook, news, websites, trade articles) sources. It is expected that you will conduct your own research from academic and trade journals to supplement textbook material. All sources should be correctly referenced using APA or Harvard standard. A referencing guide can be found in the Assessment folder. Additionally, the referencing tool on the Griffith Library website is a great resource. Incorrect referencing will see marks deducted, according to the criteria.
Criteria & Marking:
If you would like to have a look at the marking criteria, please download the marking criteria rubric under the Assessment Tab > Assessment Item 2 folder > Digital marketing campaign: Marking rubric.
Return of Marks
Your work will be marked online and returned by email. Marks will be uploaded to your marks centre after the meeting of the assessment board. Grades cannot be released before then.
Digital Backups of your work
To avoid losing your data, students are expected to keep a copy of their work backed up at all times. The best strategy is to save your work in multiple locations. It is suggested to save your work on a computer, USB and in your Google Drive (attached to your student email) after each edit, to save losing work. “Losing your work” is not an acceptable reason to apply for an extension. Students are expected to retain copies of all assessment items submitted until a final grade for the course has been awarded. Creating a backup of all your computer files is highly recommended.
 

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