Digital Marketing Certificate and Project Presentation - Marketing Assignment Help

Assignment Task:

First Part of Presentation – will highlight the learning summary of each module in the Digital Marketing Certificate Presentation

• EACH member must present, and the order of individual section to present will be determined by a draw before the start of the presentation. 

  • You are encouraged to study and know ALL sections of presentation beforehand (i.e. all 26 modules)

  • For a list of ALL 26 modules to cover in your presentation please go to: 

Second Part of Presentation

will highlight how to apply the learning from the Digital Marketing Certificate by Google on a REAL brand of choice from either an SLE project or a personal entrepreneurial business that is currently running.

• • The SAME order of draw in part 1 will apply here. 

  • Here: You will explain the current situation of the chosen brand (situation analysis) and how the application of digital marketing techniques by Google will improve your current business situation.

  • You are free to show SAMPLES of application design and/or website landing page for your chosen brand/business and create sales promotional coupons you might use. 

  • To see 100s of free samples of websites please go to: 

  • To create your own sales promotional coupons please go to and sign up at:

Mode of delivery:

You will be required to use PowerPoint slides (NOT a written document)

Location:

The presentation will take place in class (i.e. Zoom Virtual Session) and you have a maximum time of 45 minutes to present.  

Presentation Learning Outcomes

Knowledge:

• Demonstrate understanding of basic Digital Marketing techniques 

• Evaluate digital marketing domain through analysis of various digital marketing tactics

• Gain an understanding of how to utilize digital marketing techniques to boost business online presence

• Appreciate how companies build customer engagement, communicate value, and relationships by the use of digital marketing mediums

• Engage in a basic digital marketing project presentation as an element of integrated marketing communication domain for a local brand to show an element of practical understanding of IMC

• Demonstrate visual, oral and written communication skills.

Skills:

• Work with peers and reflect on their understanding of the IMC issues discussed;

• Demonstrate visual, oral and written communication skills that will involve participation from all members (i.e. all members must present).

Competence

• Enhance your overall ability to discuss and validate coherent logical arguments.

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