Digital Marketing Communications - Case Study

Assignment Task

Information

To be used for all types of assessment and provided to students at the start of the module. Information provided should be compatible with the detail contained in the approved module specification although may contain more information for clarity.

Questions

1. Critically examine and discuss the digital marketing communications channels or mediums currently employed by M&S to facilitate business growth. Draw on academic literature and/or theory/frameworks to support your viewpoints in analysing the suitability of the channels and their application. 

2. Explore M&S existing relationship marketing strategies, and drawing on support from academic literature/models, make recommendations for the future on how it can enhance its use of digital technology to increase customer engagement and intimacy with the brand and build long term customer loyalty.

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