Digital Marketing Communications - MKG203 - Management Assignment Help

Assignment Task

Learning Outcomes

a) Define digital marketing communications (DMC) and its role in marketing strategy.
b) Demonstrate an understanding of the DMC environment and apply it to marketing planning.
c) Identify the DMC mix and its application in marketing management and planning.
d) Describe the role of data and personalisation when developing DMC.

Context:
In this assessment you will form groups of 2-4 to research current digital marketing communication practices.    Each    group    will    choose    an    industry    sector   and    analyse    the    digital    marketing communication    (DMC) strategies    of two (2) organisations    within    that    industry.
Each    group    will    submit    a    written    report    analysing    and    comparing    the    approaches    taken    by    each organisation to DMC. The aim of this assessment is to gain an understanding of current industry practice    in    terms    of    DMC    and    to    critically    analyse    differences    in    approaches    using   coursework concepts    and    additional    research    findings.    You    are    encouraged    to    critique    or    recognize    quality strategies    based    on    this   research.    It    is    important    that    you    compare    and    contrast    approaches between the organisations’.
To    make    the    assignment    more    practical    you should    connect    to    the    companies    through    their multiple    digital    communication    channels    such   as    the    website,    email    newsletter    (sign    up),    social media (subscribe, follow, like etc.,), mobile app and so on. This will help you analyse the marketing communications    from an end users point    of    view.

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