Digital Marketing Concept Brief (Individual Written Report) - Management Assignment Help

Assignment Task:

Task:

Digital Marketing Concept Brief (Individual Written Report)

Written Report The impost of this assessment is for students to demonstrate cognitive knowledge of the skills required in conducting online research, identifying, assnslig end selecting digital market opportunities In addition. students explain emerging trends in digital marketing. interpret the traditional marketing mix, analyse cross-cultural, and ethical issues in globalised digital markets Imagine you are a new recruit who has been assigned to a small digital marketing team. The team is responsible for developing an annual digital marketing plan for the company. You need to decide and select a company that is actually operating in your geographic region, or your own organisation or your intended future organisation. In this assignment 1. your task is to conduct a preliminary analysis of digital channels to identify the need to develop a digital marketing plan to support the company's overall marketing plan. All three assignments in this subject are interlinked. Assignment 1 is the basis of individual, assignment 2. You will then utilise the outputs of assignment 2 0 e analysis and recommendations) to develop a final digital marketing plan (assignment 3). 
 

Description 
The purpose of this assessment is for students to assess students' knowledge of the course content Imagine you are a consultant of a digital marketing agency firm. You have been assigned to a small team together with other consultants to support a lead consultant. Aligned with the purposes identified in Assignment 1, your tasks for this Individual Assignment 2 is to conduct digital channel analyses of one key competitor, and to submit a report to the lead consult In preparation for the digital marketing plan (i.e. Assignment 3) to the perspective client. The report Includes information that helps your client to be aware of the current strengths and weaknesses of their digital channels and the effectiveness of any existing online value proposition that differentiates the company from its competitor The report also sheds light on opportunities and implications for a digital marketing plan. The Digital Channel Analysis is designed to be an individual practical activity to help you relate the digital marketing theory and tools you are covering in the subject to what is being practised. It will also provide insights that could be useful in formulating your final Digital Marketing Plan. 
 

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