Digital Marketing offline Media Strategies Report Writing Marketing Assignment Help

Assignment Task

Executive Summary
The aim of this digital marketing strategy report was to discuss the buyer persona; digital marketing 
objectives; and digital and offline media strategies. This report found that the buyer persona preferred
the user-generated content (UGC) on the social platforms about the restaurant brand. Moreover, it found 
that persona liked to use social networks as Facebook which is effective in keeping him connected with 
his nears and dears. Also, he used LinkedIn Platform for the workplace related functions. It was further 
found that the Red Rooster Company could direct its Facebook audiences to its main website by adding 
a Call-to-action (CTA) after the video posts. Besides, it should adopt AR in the digital marketing tactics 
which is useful in boosting of brand awareness; improve client experience; and more. It was suggested 
that this company should make use of high ranked keywords in the URL
    

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